How To Search For Keywords
People type all sorts of things into the search engines to find solutions to their problems. As an internet marketer, one of the most important steps we will take in our internet marketing campaigns will be thorough keyword research.
Ranking for the right keywords is essential to the survival of your website. To learn more about your customers and their needs you will need to research their keyword demands and see what phrases to target, that will bring free traffic to your website.
The Benefit of Keyword Research
Of course, the major benefit of keyword research is getting free traffic to your website. But it is more than that, you want to attract the right kind of visitors. Doing extensive keyword research will lead to more targeted traffic visiting your site.
Keyword research can predict changes in demand of what your customers are searching for. You will also be able to detect changing marketing conditions. Doing thorough keyword research will give you a better understanding of what motivates your customers, no matter what your Niche.
How to find the best Keywords for a Website
There are many good free keyword research tools available today, but most of the free tools only give you limited information. The best free keyword tool that I have found is the one at Wealthy Affiliate. If you are just starting out with internet marketing, this tool will get you on your way.
If, on the other hand, you want to drive loads of targeted traffic to your offers through keyword research, then I would recommend that you take a look at Jaaxy. I love Jaaxy and I use it every day, you can read my Jaaxy Review by Clicking Here.
The Four most Important Stats of Keyword Research
- Traffic Average – The average number of searches a keyword gets each month
- Traffic – The estimated visits to your website if you achieve first page rankings in the search engines
- Quoted Search Results (QSR) – The number of competing websites that are ranked in Google for the same keyword
- SEO Score – Based on traffic and competition, the higher the score, the more likely you will rank for the keyword on the first page of the search engines. Higher = Better.
These are the main stats that you would be concentrating on when doing your keyword research with Jaaxy.
There is one more stat tool that Jaaxy have that I find very useful, and that is the Keyword Quality Indicator (KQI). It allows you to see at a glance whether a keyword would be easy to rank for or not. Green is great, yellow is OK, but red is poor.
Research Long Tail Keywords
You should research long tail keywords because they are more targeted and are considered to be ‘buyer’ keywords. For example, if someone was looking for a camera, they might type in a very broad term, such as ‘Nikon Camera’. As you can see below, this search term brings in thousands of results and would be very hard to rank for.
These shorter type search terms are generally from people who are just browsing and researching, but not ready to buy yet. If our camera shopper had instead, typed in ‘best price for Nikon D7000’, they are more than likely ready to buy. These are the type of customers you want to be attracting to your website.
Below is an indication of the traffic you could expect to get if you ranked for this search term.
There are actually some really good, low competition keywords here if you were to be promoting the Nikon D700 Camera. As you can see, Jaaxy also shows you if that domain name is available.
Conclusion
Long tail keywords will bring targeted traffic to your website, and this traffic is more likely to be buyer traffic.
How to check Website Keyword Ranking
Once you start ranking in the search engines for particular keywords, it is important that you can see where you are ranking, and for what keywords. Jaaxy has a tool that allows you to see easily how your keywords are ranking.
As you can see below, I am actually ranking on page 1 for a few keywords, I am ranking for others too, but you get the picture. Thorough keyword research does work and is worth your time and effort. I strongly believe that if I can make it to page 1 (after only eight months), anyone can. You just need the right tools.
The Right Tools
Every business need tools! In fact, I can’t think of a single profession that doesn’t require the use of tools. Being online is no different, we are running a business, and having the right tools is vital if you want your business to flourish.
And just like in the brick and mortar world, your tools are a tax deduction.
Tools that I use for my business:-
1. Wealthy Affiliate.
Without Wealthy Affiliate, I would still be bouncing around the internet world trying to figure out all this stuff on my own. Learning is the key, and there is no other place on the internet that can teach you better than Wealthy Affiliate can. I can’t say enough about them, you can read my Wealthy Affiliate Review by Clicking Here.
2. Jaaxy
Jaaxy is a wonderful keyword tool; I use it every day. The information is easy to understand and will have you ranking with the search engines in no time. Keyword research is essential for sending targeted, buyer traffic to your website. See my Jaaxy Review.
Below is a video by Kyle (Co-founder of Wealthy Affiliate and Jaaxy), who will walk you through the features of Jaaxy and share some great information on finding profitable keywords. Kyle is a great teacher and delivers his lessons in a way that is easy to follow with clear and precise information.
Please leave any questions or comments below. If you found this post helpful, please share.
I hope you are having a wonderful day.
It took me a long time to learn how to search for keywords that I could actually rank for. I think part of the problem is that you have to try many different keyword research tools to find one that actually works for you. Most of them also don’t give you a very realistic criteria to use as far as searches and competition.
They tend teach you to focus on the popular keywords without teaching how to truly analyse your competition. I have also used Jaaxy and it is by far the best keyword research toll I’ve ever found.
I’ve also learned to focus more on long tail keyword phrases. Let everyone else fight for rankings with high competition phrases. The long tail phrases are pretty easy to rank for and Jaaxy makes it incredibly easy to spot them in seconds.
Hi Steve,
I used to hate doing keyword research, so it surprises me now that I really quite enjoy it. Long tail keywords are definitely the way to go, and as you said, Jaaxy makes it easy to spot them. The training from Kyle is awesome too and you will learn some creative ways to find low competition keywords.
I appreciate your comments.
Kerr
This is excellent information on keyword research. I have been using Jaaxy for a little while now and I must say that I really appreciate how easy it is to use and how much information it provides. I can’t imagine trying to build a website without it. I started with the free account, but now I have a paid account. It really is that good.
Hi Linda,
Keyword research is certainly the most important thing to do for getting your website ranked and having great tools like Jaaxy really helps. I do use it everyday and wouldn’t be without it.
Thank you for your comments.
Kerry
Thank you for showing in detail what the important factors in keyword research are. I think many newbies are often getting mislead by the big search volume some keywords have. They choose these high traffic keywords without taking enough care of the high competition they are often associated with. That leads to lot of work with keywords without receiving good results in ranking for it. Keyword Tools like you use are of great help to avoid these frustrations!
Hi Vera,
It took me quite some time to realise the importance of finding good keywords. There is some great training here at Wealthy Affiliate on this subject and the free keyword tool they offer is all you need to get started. I have progressed to Jaaxy as the information there is a little more advanced, but very easy to understand.
Which ever keyword research tool you use, take your time over this process as it is very important to bring targeted traffic to your website.
I hope you are having a wonderful day.
Kerry
Steve,
Great post! I have so much trouble choosing good keywords and I always hesitate about long keywords because I feel like the longer my keyword is the less chance I have of getting traffic. Reading your post made me feel better about it. I also use Google do find good keywords – I just type a word in there and google gives longer word suggestions. Do you think those suggestions are good or should I stick to Jaaxy?
Hi Katie,
I use a combination of google and jaaxy. For example, if I find what I think is a good keyword using google, I then take it over to Jaaxy to get the stats.
Longtail keywords are great because they are very targeted.
I wish you all the best.
Kerry
Hello Kerry,
I’m a blogger myself, and I can really tell that the keyword research is definitely very important! I use Jaaxy for about seven months now, and it’s really great. It gives me everything I need. Also, It’s nice that every beginner has 30 free searches, so they can try it without any cost.
Julius
Hi Julius,
I agree, keyword research still remains the best and cheapest way to get traffic to your website. Jaaxy is a keyword research tool and I use it all the time. I think I would be lost without it.
I thank you for your comments
Kerry
Hi Kerry, thanks for this precious article. Keyword research is absolutely essential for any online business and nothing better than Jaaxy to discover the low competitive keywords.
As internet marketers, we want to rank on the first page of Google, because that’s how he get free and targeted traffic.
We never know how Google will rank our articles, but we need to increase our chances by choosing the best possible keyword for any given topic. It’s absolutely necessary to spend time on that.
All the best
Stefan
Hi Stefan,
You are right, if you want to rank well in google, good keywords are absolutely essential. I know some people find doing keyword research a bit tedious but I actually enjoy it. I have found so many great low competition keywords using Jaaxy.
I love Jaaxy and I use it often. Having the right tools always makes the job easier.
I’m glad you enjoyed my article.
Kerry