How To Search For Keywords
People type all sorts of things into the search engines to find solutions to their problems. As an internet marketer, one of the most important steps we will take in our internet marketing campaigns will be thorough keyword research.
Ranking for the right keywords is essential to the survival of your website. To learn more about your customers and their needs you will need to research their keyword demands and see what phrases to target, that will bring free traffic to your website.
The Benefit of Keyword Research
Of course, the major benefit of keyword research is getting free traffic to your website. But it is more than that, you want to attract the right kind of visitors. Doing extensive keyword research will lead to more targeted traffic visiting your site.
Keyword research can predict changes in demand of what your customers are searching for. You will also be able to detect changing marketing conditions. Doing thorough keyword research will give you a better understanding of what motivates your customers, no matter what your Niche.
How to find the best Keywords for a Website
There are many good free keyword research tools available today, but most of the free tools only give you limited information. The best free keyword tool that I have found is the one at Wealthy Affiliate. If you are just starting out with internet marketing, this tool will get you on your way.
If, on the other hand, you want to drive loads of targeted traffic to your offers through keyword research, then I would recommend that you take a look at Jaaxy. I love Jaaxy and I use it every day, you can read my Jaaxy Review by Clicking Here.
The Four most Important Stats of Keyword Research
- Traffic Average – The average number of searches a keyword gets each month
- Traffic – The estimated visits to your website if you achieve first page rankings in the search engines
- Quoted Search Results (QSR) – The number of competing websites that are ranked in Google for the same keyword
- SEO Score – Based on traffic and competition, the higher the score, the more likely you will rank for the keyword on the first page of the search engines. Higher = Better.
These are the main stats that you would be concentrating on when doing your keyword research with Jaaxy.
There is one more stat tool that Jaaxy have that I find very useful, and that is the Keyword Quality Indicator (KQI). It allows you to see at a glance whether a keyword would be easy to rank for or not. Green is great, yellow is OK, but red is poor.
Research Long Tail Keywords
You should research long tail keywords because they are more targeted and are considered to be ‘buyer’ keywords. For example, if someone was looking for a camera, they might type in a very broad term, such as ‘Nikon Camera’. As you can see below, this search term brings in thousands of results and would be very hard to rank for.
These shorter type search terms are generally from people who are just browsing and researching, but not ready to buy yet. If our camera shopper had instead, typed in ‘best price for Nikon D7000’, they are more than likely ready to buy. These are the type of customers you want to be attracting to your website.
Below is an indication of the traffic you could expect to get if you ranked for this search term.
There are actually some really good, low competition keywords here if you were to be promoting the Nikon D700 Camera. As you can see, Jaaxy also shows you if that domain name is available.
Long tail keywords will bring targeted traffic to your website, and this traffic is more likely to be buyer traffic.
How to check Website Keyword Ranking
Once you start ranking in the search engines for particular keywords, it is important that you can see where you are ranking, and for what keywords. Jaaxy has a tool that allows you to see easily how your keywords are ranking.
As you can see below, I am actually ranking on page 1 for a few keywords, I am ranking for others too, but you get the picture. Thorough keyword research does work and is worth your time and effort. I strongly believe that if I can make it to page 1 (after only eight months), anyone can. You just need the right tools.
The Right Tools
Every business need tools! In fact, I can’t think of a single profession that doesn’t require the use of tools. Being online is no different, we are running a business, and having the right tools is vital if you want your business to flourish.
And just like in the brick and mortar world, your tools are a tax deduction.
Tools that I use for my business:-
1. Wealthy Affiliate.
Without Wealthy Affiliate, I would still be bouncing around the internet world trying to figure out all this stuff on my own. Learning is the key, and there is no other place on the internet that can teach you better than Wealthy Affiliate can. I can’t say enough about them, you can read my Wealthy Affiliate Review by Clicking Here.
Jaaxy is a wonderful keyword tool; I use it every day. The information is easy to understand and will have you ranking with the search engines in no time. Keyword research is essential for sending targeted, buyer traffic to your website. See my Jaaxy Review.
Below is a video by Kyle (Co-founder of Wealthy Affiliate and Jaaxy), who will walk you through the features of Jaaxy and share some great information on finding profitable keywords. Kyle is a great teacher and delivers his lessons in a way that is easy to follow with clear and precise information.
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I hope you are having a wonderful day.